The College Football Hall of Fame announced Friday it is expanding its partnership with Atlanta’s Chick-fil-A. The attraction will now be called the Chick-Fil-A College Football Hall of Fame with new signage should be installed on May 24.
This partnership is the first for Chick-fil-A as they invest into the 95,000-square-foot attraction. The sponsorship will run through 2054.
“We see this as an additional investment into our hometown, and we are excited to help the Hall solidify its presence in Atlanta for years to come,” Joe Saracino, the company’s vice president of brand strategy, advertising and media, told Atlanta Business Chronicle in an email.
“We have an investment within college football and sports teams at a local level across the country,” he said. “But, the sponsorship of the Hall is a special one to us – not only because of the Hall’s celebration of tradition, athletic development, and higher education, but because of its impact on our hometown here in Atlanta.”
The College Football Hall of Fame opened in 2014 and is located on Marietta Street near Centennial Olympic Park, estimated cost of $68.5 million.
Intially, Chick-fil-A was a lead sponsor with the name of College Football Hall of Fame and Chick-fil-A Fan Experience to include a Chick-fil-A restaurant.
The Hall of Fame recently receive other financial support — $8 million from Peach Bowl Inc. that was announced at the end of March. Peach Bowl Inc. operates the Chick-fil-A Peach Bowl. It had also committed $5 million to the Hall of Fame in 2010.
Wow, what a great addition to Atlanta, looking forward to more to come to this great city.
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Source: https://www.bizjournals.com/atlanta/news/2018/04/20/chick-fil-a-to-sponsor-add-name-to-college.html?ana=e_me_set1&s=newsletter&ed=2018-04-20&u=pwFTLxAXY35cN8m8Oh63Cg04879659&t=1524234774&j=81129521